How we turn thousands of homeowner reviews into a single, trustworthy quality metric — and what the confidence level behind it actually means.
The WW Score is a composite metric calculated across four service dimensions. It is not a simple average of star ratings — it is a confidence-adjusted, evidence-weighted score that reflects both what customers said and how much evidence exists to support each dimension.
We don't average star ratings. Our AI reads every review to extract explicit signals for each quality dimension separately.
A dimension score is only assigned when there is explicit mention. Silence is not treated as a perfect score — it's treated as missing data.
Dimensions with few mentions are automatically discounted in proportion to their evidential weight, preventing sparse data from inflating the score.
Our AI actively screens for inauthentic patterns — repetitive language, date clustering, suspiciously uniform ratings — before any reviews enter scoring.
Every WW Score is built from four distinct quality signals, each weighted by its importance to overall homeowner satisfaction.
Whether jobs were finished completely, on time, and with proper follow-through on callbacks and commitments.
Punctuality, communication quality, attitude, appearance, and responsiveness throughout the job.
Technical skill, quality of workmanship, diagnostic ability, and problem-solving capability on the job.
Value for money, pricing transparency, fair quotes, and absence of hidden or unexpected charges.
For each contractor, our AI engine processes the full review set through a structured pipeline before arriving at a single WW Score.
All publicly available reviews are collected from Angi, Thumbtack, Yelp, Google, and HomeAdvisor. No reviews are modified, fabricated, or selectively excluded.
Our AI screens for inauthentic patterns: identical phrasing, date clustering, suspiciously uniform ratings. Flagged reviews are down-weighted or excluded before scoring begins.
Each review is analysed for explicit mentions of the four dimensions. Only reviews that actually discuss a dimension contribute to that dimension's score — absence of mention is recorded as no data, not a perfect score.
Reviews from the past 12 months carry full weight; older reviews decay exponentially. Reviews from more tightly verified platforms carry proportionally more weight than loosely verified ones.
Dimension scores are combined into a final WW Score weighted by both their assigned dimension weight and the volume of evidence behind them. Sparse dimensions are discounted automatically.
Every WW Score is accompanied by a confidence level that tells you how much evidential weight sits behind the number. The same score means something very different depending on whether it is built on 4 reviews or 40.
| Confidence Level | Typical Review Count | What It Means for You |
|---|---|---|
| HIGH | 20+ reviews with broad dimension coverage | Score is robust. All four dimensions are well-evidenced. Treat it with full confidence. |
| MODERATE | 8–20 reviews | Score is reliable. Most dimensions covered. Minor gaps noted in the score narrative. |
| LIMITED | 3–7 reviews | Useful directional signal. Some dimensions lack sufficient mentions — read the narrative carefully. |
| NO DATA | Fewer than 3 reviews | No score is displayed. Contractor is listed but does not appear in ranked results. |
Here's a real-world example of how two contractors with similar scores can land in very different positions because of the evidence behind their numbers.
| Contractor | WW Score | Confidence | Rank |
|---|---|---|---|
Apex Plumbing Co. 47 reviews · all dimensions covered |
80 |
HIGH |
#1 |
QuickFix Services 5 reviews · 2 dimensions sparse |
88 |
LIMITED |
#2 |
Pro Home Repairs 11 reviews · most dimensions covered |
76 |
MODERATE |
#3 |
New Contractor LLC 2 reviews · insufficient data |
— |
NO DATA |
— |
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